Andrea Leiva Zaninetti

Andrea Leiva Zaninetti is a seasoned professional in digital content management and social media strategy, currently serving as a Senior Digital Content Manager at Viña Concha y Toro since June 2019 and as a Social Media Manager at Viña Don Melchor since February 2021. With a background in community management and content creation across various companies, including Accenture Song and Cardumen Latam, Andrea has demonstrated expertise in developing digital strategies and managing content across multiple platforms. Andrea holds multiple degrees in digital marketing and communication from prestigious institutions, including Pontificia Universidad Católica de Chile and Universidad Bernardo O'Higgins, further enhancing a solid foundation in public relations and marketing.