Marketing and Brand Management

The Marketing and Brand Management team at Viña Errázuriz is responsible for developing and executing strategic marketing initiatives that enhance the winery's prestigious brand image and promote its premium products. They focus on building brand equity through targeted campaigns, market research, and international outreach, ensuring that the winery's 150-year legacy of quality and excellence is effectively communicated to both local and global audiences. Additionally, the team collaborates closely with ambassadors and stakeholders to reinforce the brand’s presence in key markets, including China.