Helen Lepaw Barlow

Helen Lepaw Barlow is an accomplished retail professional with extensive experience in the fashion and design industries. Currently serving as the Retail Store Director at Vince since January 2017, Helen has effectively analyzed sales reports, evaluated key performance indicators, and developed sales strategies while mentoring staff to maximize revenue through superior sales techniques. Concurrently, as a Stylist, Creative Director, Buyer, and Photographer at The Royal Bloke, Helen curates fashion collections and manages vendor relationships. Previous roles include Co-owner and Executive Design & Sales Director at O2 outerluxe, where Helen conceptualized the brand's identity, and Principal/Head Designer at HLB Design, providing creative consultancy for notable clients. Earlier career highlights include serving as Creative Director for Dana Buchman and Senior Art Director at Leo Burnett, where Helen developed significant branding strategies and campaigns that elevated company identities. Educational achievements include a BFA with Honors from Parsons School of Design, supplemented by studies at The Cooper Union and New York University.