Caroline Shook McDaniel

Caroline Shook McDaniel is a communications professional with extensive experience in public relations and social media management. Currently serving as Manager of PR & Social Media at Vineyard Brands since February 2017, Caroline has progressed through multiple roles within the company focused on coordinating marketing and social media efforts. Prior to this, Caroline worked at the Alabama Humanities Foundation as a Community Relations Specialist, where responsibilities included managing social media, writing and editing publications, and overseeing donor relations. Earlier experience includes serving as Press Secretary for the Griffith for Governor campaign, eInterning with the U.S. Department of State, and various roles in communications, including internships. Caroline holds a Bachelor’s Degree in Marketing, French, and Public Relations from The University of Alabama and has completed a Diplome des Etudes Universitaire Francaise at Université Grenoble Alpes.