Astrid Ariani Wijana

Astrid Ariani Wijana is a seasoned marketing professional with over 15 years of experience in the automotive industry, currently serving as the Marketing Director at VinFast Indonesia since April 2024. Prior to this role, Astrid held the position of General Manager Marketing at PT Hyundai Motors Indonesia from March 2020 to April 2024, where support for the brand's vision in smart mobility solutions was prioritized. Previous experience includes leadership roles at OLX Group, Eurokars Motor Indonesia, and PT Mazda Motor Indonesia, with a strong focus on managing integrated marketing communication strategies, brand awareness, and execution of marketing programs. Astrid's educational background includes a Bachelor of Communication and Marketing Diploma from LSPR Communication and Business Institute, complemented by various diplomas in business studies.