Willem Cranenbroek

Willem Cranenbroek serves as Directeur at Vion Food Group since December 2023, focusing on creating sustainable food solutions. Previously, Willem held the position of General Manager at ME-AT from October 2019 to December 2023, specializing in high-quality meat alternatives. At VION Food, Willem's extensive experience spanned from 2007 to 2019, where roles included commercial manager overseeing pork sales to Japan, team lead for backoffice international operations, product manager, project manager for valorization and allocation, head of servicebureau, and group quality manager responsible for customer communications and quality assurance. Willem's academic background includes an MSc in Food Quality Management from Wageningen University & Research and various leadership and auditing certifications.