Joe Atkin

Joe Atkin is an experienced business leader and investor with a diverse background in various industries. Currently serving on the board of Viori, a market leader in all-natural, plastic-free shampoo and conditioner bars, Joe is also a board member at NOMATIC, LLC and MTN OPS, the latter focused on health and nutrition solutions. As Chairman of Barebones and former President of Owlet Baby Care, a leader in smart baby monitoring, Joe has demonstrated expertise in guiding innovative companies. Joe's prior role as CEO and Co-Chairman of GOAL ZERO led to a successful sale to NRG Energy, further accentuating a career marked by strategic leadership across multiple sectors. Joe began professional studies with an MBA from Brigham Young University, building a foundation for a strong career in management and investment.