Allison Lanza is a seasoned professional in the music industry, currently serving as Enhanced Experiences Manager at SUPER since April 2024, where responsibilities include leading customer service and staffing for high-profile events such as Metallica’s "72 Seasons" World Tour. With extensive experience as a VIP Road Representative at VIP Nation, Inc. since February 2019, Allison has successfully managed VIP experiences for numerous major tours, overseeing logistics, inventory, and customer service for thousands of patrons. Additional expertise includes roles in merchandise management for various artists and contributions to venue retail and hospitality teams. Allison holds a Bachelor of Arts in Music Business from Columbia College Chicago and has cultivated a wide-ranging network and skill set across various facets of the music and live event sector.
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