Dipak Mistry

Dipak Mistry is an accomplished marketing professional with extensive experience in digital and performance marketing. Currently serving as the Head of Performance Marketing at Virgin Active since October 2020, Mistry previously held leadership roles in digital marketing at Izabel London and Select Fashion, where significant transformations in digital approaches were achieved. Earlier positions include Head of PPC at WorldStores, where Mistry focused on driving acquisition across digital channels, and Head of PPC & Acquisition at Vectone, supporting global expansion strategies. Mistry began the career as a Paid Search Specialist at DSGi Dixons, providing expertise in paid search for multiple retail brands. Mistry holds a BSc in Multimedia Communications & Law from the University of Hertfordshire.