Annabel Orchard

Annabel Orchard is a skilled professional with extensive experience in strategic brand development and consultancy. Currently serving in a Strategic Brand Propositions role at Virgin Atlantic since June 2023, Annabel focuses on consumer insights, category trends, and innovative proposition development in key customer experience areas. At Magnetic, since May 2019, Annabel has worked as a Senior Consultant, creating empathetic fertility-support propositions, innovative marketing for Gen Z pet parents, and leading a Design Thinking accelerator program. Annabel's prior experience includes project management and resource management roles at Albion from 2014 to 2019, where responsibilities encompassed brand strategy and client management. Annabel holds a Bachelor's Degree in Arts & Event Management from Arts University Bournemouth.