Kirsten Shaw

Kirsten Shaw is an experienced professional in the field of data analytics and customer insights, currently serving as Insight Manager - Voice of Customer at Virgin Atlantic since October 2017. Previously held roles at Virgin Atlantic include BI Lead for Marketing and Customer Journey, as well as Senior Insight Analyst, where responsibilities ranged from leading business intelligence strategies to conducting detailed analysis of customer feedback and behavior. Prior experience includes positions as Senior Data Analyst at iCrossing UK, focusing on digital marketing analytics across various industries, Digital Analyst at White Hat Media, and Account Manager at Good Spa Guide. Kirsten's educational credentials include an MSc in Applied Data & Analytics from BPP and multiple degrees from The University of Sheffield, including an MSc in Management, a CMI Level 7 Diploma in Strategic Management and Leadership, and an LLB in Law.