Mark Carlock

Mark Carlock is an experienced digital leader currently serving as a Product Owner for Digital Product IFEC at Virgin Atlantic since November 2025. Previously, Mark held the position of Senior Manager - Digital at Screwfix from February 2023 to November 2025, where significant improvements in conversion rates were achieved through data optimization of the customer journey. Mark's experience includes leading the Digital Centre of Excellence for Customer Journey Insight at Kingfisher plc, implementing analytics best practices across multiple brands, and developing a Centre of Excellence in Web Trading and Merchandising. Prior roles at The Book People Ltd and Clarks involved enhancing e-commerce departments and leveraging analytics for informed decision-making. Mark’s earlier career included merchandising roles at Rowlands Clothing, New Look, and Blacks Leisure Group, contributing to departments and enhancing profitability. Mark holds a BSed in Human and Behavioral Science from the State University of New York at Fredonia and an AS in Social Science from Alfred State College.