William Jackson is currently a Principal Data Scientist specializing in GenAI and Analytics at Virgin Atlantic, where they lead the development of strategic analytical products that drive measurable business impact. Previously, they served as Growth Analytics Lead at AB InBev, focusing on B2B analytics to enhance revenue and EBITDA through advanced analytical frameworks. William's extensive experience also includes roles at Markerstudy Insurance, IAG Loyalty, and Global Freight Solutions Ltd, where they contributed to fraud analysis, pricing strategies, and revenue development. They hold a Bachelor's Degree in Mathematics from the University of Portsmouth and a Master's Degree in Mathematics and Its Applications from the University of Kent.
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