Lachlan Thomas

Lachlan Thomas is a seasoned professional in digital analytics and eCommerce, currently serving as the Group Digital Analytics Lead at Virgin Australia since February 2024, where responsibilities include leading the digital analytics team and driving the digital data strategy. Prior experience includes leading the Global Digital Analytics function at Ego Pharmaceuticals, overseeing data management and customer insights while mentoring team members. Lachlan has also held roles at Officeworks, Wesfarmers Industrial and Safety, and Coles, showcasing a strong background in eCommerce operations, marketing coordination, and customer service. Education includes a Bachelor’s Degree in International Business from RMIT University and participation in a Business Administration and Management program at the University of Melbourne.