Andrea Whyte

Andrea Whyte is a seasoned professional in the field of content acquisitions and commercial strategy, currently serving as Senior Commercial Manager for Content Acquisitions at Virgin Media O2 since December 2022. Prior experience includes a role as Director of Commercial Content Strategy and Acquisitions at Spafax, where Andrea developed global commercial strategies and negotiated multi-territory content deals. Earlier career highlights include managing in-flight entertainment for Air Canada, coordinating programming for the Toronto International Film Festival, and conducting research at the University of Toronto, where Andrea earned a Master of Arts in Cinema Studies and an Honours Bachelor of Arts in Film/Cinema/Video Studies.