Emily Bancroft

Emily Bancroft is an accomplished professional with extensive experience in the media and telecommunications industries. Currently serving as a Commercial Acquisition specialist at Virgin Media O2, Emily previously held the position of Strategy & Performance Director at Upp, where strategic initiatives led to a remarkable tenfold increase in sales performance within 16 months. Emily’s earlier career at Ideal Shopping Direct included roles from Executive Producer, managing a high-pressure team responsible for significant live TV shopping broadcasts, to Planning Manager and Production Manager, where rigorous production standards and commercial decision-making were enforced. With a solid educational background in English Literature and a focus on psychology from the University of Leeds, Emily has demonstrated strong leadership and strategic capabilities throughout a diverse career.