Jennifer Bonita has a diverse background in the music industry, with experience in marketing and artist partnerships. Jennifer is currently the Director of Marketing at Virgin Music since 2022. Prior to that, they held the position of Director of Marketing - Artist Partnerships at mtheory LLC from May 2022 to September 2022. Jennifer also worked at Yousician as an Artist Relations and Music Partnerships professional from 2020 to 2022. Before that, they were associated with The Orchard (Subsidiary of Sony Music) as an Associate Director of International Label Management and Label Management roles. Jennifer also worked as a Client Relations and Product Manager - Frontline Releases at The Orchard from 2015 to 2018. Jennifer's earlier experience includes working as a Marketing Manager at Savoy Label Group, which was then acquired by Concord, from 2010 to 2015. Jennifer started their career in the music industry as a Marketing Coordinator at Savoy Label Group from 2008 to 2010.
Jennifer Bonita has a Bachelor of Business Administration (BBA) in Marketing/Music from Wilkes University. Additionally, they hold a Certificate in Music Business from Musicians Institute. Jennifer has also obtained certifications in YouTube Content Ownership from YouTube in 2019 and in YouTube Channel Growth from YouTube in 2017.
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