Virgin Music Group
Lily Way-Lory is an experienced professional in the fields of promotion and public relations, currently serving as the Associate Manager of Promotion at Virgin Music Group since November 2022, following a role as Promotion Coordinator. Prior experience includes working as an Account Coordinator at Rachel Kay Public Relations, where media coverage was secured, press materials prepared, and product samplings facilitated. Lily also served as a Special Needs Caregiver and Therapy Assistant, providing support for a nonverbal child with Autism Spectrum Disorder. Educational qualifications include a Bachelor of Arts in Communication Studies with a focus on Integrated Marketing Communication from the University of North Carolina Wilmington.
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Virgin Music Group
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Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels and artists who want to succeed.