Lily Way-Lory

Lily Way-Lory is an experienced professional in the fields of promotion and public relations, currently serving as the Associate Manager of Promotion at Virgin Music Group since November 2022, following a role as Promotion Coordinator. Prior experience includes working as an Account Coordinator at Rachel Kay Public Relations, where media coverage was secured, press materials prepared, and product samplings facilitated. Lily also served as a Special Needs Caregiver and Therapy Assistant, providing support for a nonverbal child with Autism Spectrum Disorder. Educational qualifications include a Bachelor of Arts in Communication Studies with a focus on Integrated Marketing Communication from the University of North Carolina Wilmington.