MF

Marisa di Frisco

Vice President, National Marketing & Promotion at Virgin Music Group

Marisa Di Frisco has a diverse work experience in the music and entertainment industry. Marisa started their career at CESD Talent Agency, where they worked as an Assistant to the Vice President Celebrity Agent and On-Camera Beauty Agent Assistant. Their responsibilities included developing pitches for celebrity clients, matching models and actors to roles, and acting as a liaison between casting organizations and talent.

Marisa then joined Clear Channel Radio as a Music Promotions Assistant and Freelance Events employee. In this role, they supervised and documented off-site promotional events for radio stations, including Z100 and Coca-Cola's All Access Lounge. Marisa also worked on various production and promotional duties at events like Z100's Jingle Ball and Z100's Zootopia.

Marisa later joined USADATA as an Account Manager, where they earned email marketing certification and advised clients on the effective use of marketing and data services. Marisa also assisted in developing criteria for customer marketing campaigns.

After that, Marisa worked at iHeartMedia as a National Programming Project Manager and Chief Programming Officer's Chief of Staff. In this position, they cultivated music relationships, managed national alternative/rock artist partnership programs, and booked talent for large-scale national events.

Currently, Marisa holds the position of Vice President of National Marketing & Promotion at Virgin Music. Their roles at Virgin Music include artist marketing, managing artist and label relations, and artist development. Marisa is responsible for fostering relationships between artists and brands, delivering promotional support, and selecting top-performing singles.

Overall, Marisa Di Frisco has demonstrated their expertise and passion for the music industry through their varied roles and responsibilities.

Marisa Di Frisco obtained their Bachelor's Degree in Communication, General from the University of Maryland during the period of 2003 to 2007.

Links

Previous companies

iHeartMedia logo
CESD logo
USADATA logo

Timeline

  • Vice President, National Marketing & Promotion

    September, 2022 - present

  • Senior Director, National Alternative/rock Marketing & Promotion

    June, 2018