VIRginia International Raceway is one of America’s premier road courses. VIR offers professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. It is also a prominent test facility for the automotive industry.

Located 200 miles from 20 million people, VIR has the distinction of being named one of the top six courses in North America and the most complete American version of the Nurburgring (Car & Driver). Southern roots and hospitality make it one of the friendliest.

Opened in 1957, VIR hosts ALMS, SCCA and other professional and amateur car and motorcycle events, driving schools, club days, private testing as well as group activities. Racing enthusiasts from around the world make the trip to VIR each year to be part of this historic track.  

Recognized as the country club of racing, VIR offers complimentary amenities such as corporate retreats, group activities, conference space, lodging, and dining. Also available is an exclusive driver’s club, karting, off-road racing, skeet shooting, skidpad, and other activities. On-site parcels are available for sale/lease to motorsports industry tenants.

As Paul Newman once said “If there’s a heaven on earth, it’s VIR”.

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VIRginia International Raceway

VIRginia International Raceway's headquarters in Alton, VA, United States

Connie Nyholm

Bert Howerton

Mitchell Smith

Crista Walker

Jo Morris

The Marketing and Communications team at VIRginia International Raceway is responsible for promoting the venue's diverse racing events and amenities, ensuring effective communication with attendees, sponsors, and the automotive community. This team develops strategic marketing campaigns, manages social media presence, and engages in public relations to enhance VIR's brand image as a premier motorsports destination. Additionally, they oversee various promotional activities and coordinate communications to foster a vibrant racing culture and community involvement.

VIRginia International Raceway

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Marketing and Communications

Offices

VIRginia International Raceway

Org chart

Teams

Marketing and Communications

Offices

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