Virtual Brands Australia
Aaron Monks is a seasoned professional in the media and franchise sectors, currently serving as the Managing Director at Virtual Brands Australia since October 2023. Monks founded CIINCH Media in September 2016, developing an enterprise software solution aimed at streamlining media planning and buying processes. Monks has held leadership roles such as Australian Franchise Chairman at Kbox Global during its merger between Australia and the UK, and Non-Executive Chairman at Lionize. Earlier career highlights include serving as Chairman at 360 Degree Media Group and CEO of The 360 Degree Media Group, where the focus was on delivering actionable insights for clients. Monks also gained experience as an Account Manager at Southern Cross Austereo and as a Club Manager at Fitness First.
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Virtual Brands Australia
We create and manage virtual brands for ghost kitchens across Australia. Virtual Brands Australia turns underused commercial kitchen space into takeout delivery hubs —boosting existing kitchens and generating another revenue stream for them. Most restaurants only run at 60% capacity so we utilise data to identify the potential of the existing commercial kitchens, such as those found in pubs, hotels, restaurants, supermarkets and even stadiums to boost that percentage. Our team of experts have developed considered brands and menus for delivery platforms that are easy to make, fast to prepare & great quality. We noticed the gap in the market and are filling it. If you qualify, our onboarding team then sets you up with our suppliers, training & technology to get you up and running & earning extra revenue within a few weeks. We then manage the quality, marketing & growth of each of these brands. Our brands include MrBeast Burger (in partnership with Virtual Dining Concepts), Absurd bird, World of Wings, Big George’s Burgers, On The Wing & More.