Virtue Labs LLC
Adir Abergel is a highly accomplished Creative Director at Virtue Labs LLC, where since January 2017, Adir has contributed to transforming the hair industry with innovative biotech beauty products. In addition to this role, Abergel co-created the luxury hair accessory line Adir x Lelet NY in collaboration with designer Sara Bieler Sasson, emphasizing unique sculptural designs. As a celebrity hair stylist at A-Frame Agency and previously with STARWORKS ARTISTS and The Magnet Agency, Abergel merges fashion, art, and celebrity, redefining red carpet styling. The owner of HAIR BY ADIR INC since 1993, Abergel is known for building strong relationships with clients and empowering women to embrace their individual beauty.
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Virtue Labs LLC
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Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall morehealthy. For the first time, we can actually repair hair—even after the damage is already done.Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.