Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall morehealthy. For the first time, we can actually repair hair—even after the damage is already done.Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.

Beauty & Cosmetics

Consumer Goods

Virtue Labs LLC

Virtue Labs LLC's headquarters in Raleigh, NC, United States

The Winston-Salem office focuses on operational support and IT services to enhance organizational efficiency.

Winston-Salem

This department focuses on delivering innovative design and visual content to enhance brand identity and communication.

Creative Services

The Creative & Design Team at Virtue Labs LLC is responsible for developing and executing the brand's visual and creative strategy. They create compelling graphics, designs for packaging, print materials, and visual merchandising that effectively communicate the company's innovative haircare solutions. Additionally, they support the brand's digital presence and collaborate closely to ensure cohesive and visually appealing presentations across all platforms.

Creative & Design Team

This department focuses on building and maintaining the brand's image and representation in the market.

Brand Management

This department manages internal and external communications along with human resource functions, including recruitment, employee relations, and organizational development.

Communications and Human Resources

This department oversees educational strategies and and ensures alignment with organizational objectives.

Education Governance

The Leadership Team at Virtue Labs LLC oversees the company's strategic direction, with the Chief Digital Officer focusing on digital transformation and online presence, the Chief Marketing Officer driving brand strategy and market growth, and the Vice President of Product Development leading innovation and the creation of new haircare products. Together, they ensure Virtue’s products effectively meet consumer needs and sustain the brand's market leadership in haircare repair solutions.

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Other teams

Creative & Design Team

Brand Management

Communications and Human Resources

Education Governance

Leadership Team