Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall morehealthy. For the first time, we can actually repair hair—even after the damage is already done.Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.

Beauty & Cosmetics

Consumer Goods

Virtue Labs LLC

Melisse Shaban

Ralph Marburger

Jason Friedlander

Joseph Scott Grigsby

Bill Jacobsen

Shari Garfinkel

Sara Price

Martine Castelluccio

Debby Vellozzi

Amanda Misenhiemer

Alyson Tokatlian

Adir Abergel

The Leadership Team at Virtue Labs LLC oversees the company's strategic direction, with the Chief Digital Officer focusing on digital transformation and online presence, the Chief Marketing Officer driving brand strategy and market growth, and the Vice President of Product Development leading innovation and the creation of new haircare products. Together, they ensure Virtue’s products effectively meet consumer needs and sustain the brand's market leadership in haircare repair solutions.

Leadership Team

Marketing and Brand Management Team

Sales and Business Development

Creative & Design Team

Leadership Team

About

Team members

Other teams at Virtue Labs LLC

Marketing and Brand Management Team

Sales and Business Development

Creative & Design Team