Westen MacIntosh

Westen MacIntosh holds significant expertise in growth strategy and digital transformation across various sectors. Currently serving as the Head of Growth at Virtue since August 2021, Westen leads initiatives that promote conscious commerce, helping brands and customers make impactful purchasing decisions. Additionally, Westen is the Director of AI & Digital Transformation at Kashmir Intelligence, a position held since February 2024. Prior experience includes a role as Director of Growth Strategy at HERO The App, where efforts centered around sustainable and eco-conscious practices in the music and entertainment sectors, as well as multiple leadership positions at Suncor Energy from 2013 to 2019 focused on civil construction and environmental services. Westen's educational background includes an MBA with Distinction from Imperial College Business School and an Honours Bachelor of Science from McMaster University.