Helena Roberts Barkman

Helena Roberts Barkman is an experienced marketing professional with a robust background in product and brand management across various industries. Currently serving as the Digital Director at Visa, Helena previously held senior leadership roles at Comscore, Inc., where responsibilities included driving promotional strategies and overseeing multi-million-dollar budgets as Vice President of Panel Marketing and Development. Helena's career also includes significant positions at AOL, Sprint Nextel, Encore Marketing, LifeMinders, and CIBT, showcasing a comprehensive skill set in developing and executing marketing plans, acquisition strategies, and user engagement programs. Helena holds an International MBA in international marketing from the University of South Carolina Darla Moore School of Business and a BA in international studies from Emory University.