Sofí Ferreira

Sofí Ferreira is a seasoned professional with extensive experience in creative and brand marketing. Currently serving as a Senior Creative & Art Manager at Visa since December 2023, Sofí previously held the role of Senior Brand Marketing Manager and Creative Lead at Rappi from May 2021 to December 2023. Earlier positions include Creative Lead at OLIVER Latin America, Creative Marketing Coordinator and Senior Art Director at Jüssi, Art Director at Geometry Global, and Creative Art Director at Malagueta Group. Sofí's experience encompasses working with notable brands such as Whirlpool, Philips, BAT, and Coca-Cola. Educational qualifications include a Bachelor's degree in Fashion from Universidade Feevale, a degree in Art Direction and Creation from Centro Universitário Belas Artes de São Paulo, and studies in Digital Marketing and Content Strategy from ESPM and Northwestern University, respectively.