Vedya Daron Menase is a seasoned professional in digital and innovation strategy, currently serving as a Senior Manager at Visa Consulting and Analytics since September 2022. Prior experience includes a tenure at PwC from March 2019 to September 2022, where Vedya held the position of Senior Manager and led the Digital & Experience Strategy for PwC Turkey. Earlier roles at PwC involved developing comprehensive digital strategies aligned with business goals. Vedya's career began at IBM as a Senior Consultant, providing digital transformation and experience design services across EMEA. Additional experience includes positions at Commencis as an Account Manager and PoPET LLC as a Product Manager, focusing on mobile health solutions. Vedya holds a Bachelor of Applied Science in Biotechnology from Jacobs University Bremen and completed high school education at Deutsche Schule Istanbul.
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