Fatema Ali is a seasoned professional in the field of market research with 11 years of experience, currently serving as a Senior Research Manager in Insights & Marketing Analytics at Visa. They have a strong background in turning consumer insights and retail audit data into strategic plans across various sectors, including FMCG, telecom, home appliances, and consumer electronics in markets such as Egypt, Kuwait, and Russia. Previously, Fatema held multiple roles with increasing responsibility, including Senior Research Manager at Kantar and Account Research Manager at El-Araby Group, where they led research initiatives and collaborated with stakeholders to enhance customer experiences. Fatema holds a Bachelor's degree in Management Technology from The German University in Cairo and is pursuing further education in Business and Big Data Analytics at Nile University.
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