Laura Watson is a seasoned marketing professional with extensive experience in driving strategic growth and innovative marketing solutions. Currently serving as Director of US Client Marketing at Visa since June 2021, Laura previously held the position of Senior Director, Client Strategy at Merkle, where analytical and creative approaches were applied to enhance client business outcomes. Laura's background includes significant roles at PNC Financial Services Group, National City, and Harte Hanks, with responsibilities ranging from integrated marketing strategy to customer experience and retention initiatives. Laura's career also includes early roles in communications and account coordination, demonstrating a comprehensive understanding of marketing dynamics. Laura holds an MBA in Marketing from the Weatherhead School of Management at Case Western Reserve University and a Bachelor of Arts in Marketing and Political Science from Miami University.
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