Paula Perkins

Paula Perkins is currently the SoCo Consumer Marketing Director and Argentina Marketing Head at Visa, bringing over 10 years of experience in driving business growth and brand building. Previously, Paula held various marketing roles at notable companies such as SC Johnson, Mondelēz International, and the fintech ank, where they led marketing strategies and campaigns that achieved significant brand recognition. Paula has also contributed to academia as a professor at the Universidad de Buenos Aires. A graduate of Universidad de Buenos Aires with a Bachelor of Business Administration, Paula has continued to enhance their skills through specialized courses in Digital Marketing Strategies and Ecosistemas Crypto & DeFi.