Rada Ali is a Director of Visa Consulting & Analytics for CEMEA, currently leveraging expertise in digital marketing transformation and customer lifecycle management. With over 13 years of experience driving growth in the EMEA region, Rada previously held roles as a Director and Senior Managing Consultant at Mastercard, and Head of Customer Value Management and Digital Marketing at Credit Agricole Egypt. Rada also served as a Senior Supervisor in Customer Value Management at Orange from 2012 to 2018. Rada earned a Bachelor of Business Administration from Ain Shams University in 2011.
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