Simbi Sonuga currently serves as the Sponsorship Strategy Director for Visa in Europe, overseeing regional B2B activation for the Paris 2024 Olympic and Paralympic Games. Prior experience includes a role as Director of Strategic Operations at Octagon from March 2016 to December 2023, where Simbi specialized in sport sponsorship activations and event technology. Past positions include Senior Account Manager and Account Manager at Octagon, managing high-profile events such as the FIFA World Cup and UEFA Champions League Finals. Simbi previously worked as a Marketing Executive at PwC and as a Sponsorship Assistant at Deloitte, contributing to the activation of the London 2012 Olympic and Paralympic sponsorship. Simbi holds a Bachelor's degree in Sport Management from Loughborough University.
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