Craig Hankins

Craig Hankins is an accomplished executive with extensive experience in the digital health sector. Currently serving as the Chief Operating Officer at Lief Therapeutics, Craig leads the company's commercialization efforts. As the Principal at Besserhealth LLC, Craig drives strategic growth for digital health startups, offering consultancy in product design, market development, and advisory services. Craig also advises leadership at Visana Health and Flyte, implementing growth strategies and operational plans. Prior roles include Commercial Ops Lead at Onduo, where Craig established effective sales operations, and Vice President at UnitedHealthCare, where Craig directed digital health initiatives and consumer engagement products. Craig holds an MBA in Finance and Management from NYU Stern School of Business and a BA in Economics from St. Olaf College.