Hichem Makhlouf

Hichem Makhlouf serves as the Digital Commerce Project Director at VISEO since January 2018, managing the digital projects for Longchamp while coordinating E-Commerce initiatives for notable clients including Christian Dior Couture, Sacoor Brothers, Kenzo Parfums, Rimowa, Fenty, and Guerlain, all part of the LVMH Group. With extensive experience in enhancing user experiences through platform redesigns on Salesforce Commerce Cloud and implementing omnichannel strategies, Hichem has demonstrated expertise in project management, stakeholder engagement, and overall digital strategy execution. Prior roles include E-Commerce Consultant positions at SQLI and Gfi Informatique, contributing to significant e-commerce automation and redesign projects, coupled with a solid educational background in Information Systems Management and applied computer science.