Sarah Baker

Sarah Baker has a diverse and extensive work experience in marketing analytics and operations. Sarah is currently serving as the Head of Marketing Analytics, Research, & Operations at Visible, where they have built and led the first-ever marketing analytics team for the organization. Sarah has also been responsible for overseeing consumer research, paid media strategy, budget allocation, and marketing budget operations. Prior to this, Sarah worked as the Digital Marketing & Analytics Team Lead at Visible, where they led a team and owned integrated marketing efforts across various channels. Sarah has also held roles at Metric Theory as a Senior Manager in Digital Strategy and a Senior Account Manager in Paid Social, and at Booyah Advertising as a Media Planner and Associate Media Planner. Sarah started their career with an internship at CD&M Communications.

Sarah Baker completed their education at the University of Colorado Boulder from 2008 to 2013. During their time there, they pursued a field of study in Psychology and also obtained a Certificate of Advertising. Prior to attending the University of Colorado Boulder, Sarah attended Cheverus High School, with their education ending in 2008. Additionally, Sarah has obtained several certifications, including Job Hunters' Networking Masterclass and Women Transforming Tech: Building Your Brand, both through LinkedIn. Sarah also obtained a certification in Persuasion from Harvard Business Publishing Corporate Learning in January 2020.