Birka Friedrich

Birka Friedrich serves as the Head of Marketing and Communications at VisiConsult - X-ray Systems & Solutions GmbH, overseeing external and internal communications and brand management for the company and its country organizations in the US and India. Prior experience includes leading corporate communications and marketing at Hydrogenious LOHC Technologies and its subsidiary, Hydrogenious LOHC Maritime, where Birka played a pivotal role in positioning and launching cleantech solutions in the hydrogen sector. Additional roles encompass heading Group Communications at GP JOULE Gruppe and directing communications at a real estate corporation. Birka's expertise spans corporate branding, crisis management, and change communications, supported by academic qualifications in business and communication management from renowned institutions.