Lydia Banda

Lydia Banda is an experienced professional in web analytics and online marketing, currently serving as a Senior Web Analyst at Vision Healthcare NV since March 2023. Prior to this role, Lydia held several key positions, including Lead of Online Data/Webanalist at Otravo from June 2017 to February 2023, where responsibilities included web analytics, dashboarding, and measurement planning using Google Tag Manager. Lydia's career also includes roles such as Senior Online Marketeer at Vliegtickets.nl and Sr. Digital Planner/Consultant at MindShare. Lydia began the career as a Jr. Digital Planner at mOne/Mindshare interaction. Lydia holds a Master's degree in Communication from the University of Amsterdam and completed VWO and HAVO education at Piter Jelles te Leeuwarden and SSG/De Delta te Leeuwarden, respectively.