Terry Daum

As the Vice President of Revenue Optimization, Terry monitors transient and group business to maximize overall hotel revenue through the development and implementation of effective inventory and room pricing.

At the age of fifteen, Terry held his first job at a small ski slope in Ohio. It was during this time that his passion for hospitality sparked, and he decided he was going to, one day, manage ski resorts of his own. As a result, he attended the University of New Hampshire where he attained his Bachelor of Science degree in Hotel Administration. While attending UNH, Terry gained experience working in local hotels that led to an opportunity to be the Area Director of Sales for Innkeepers Hospitality, now known as Island Hospitality. His transition to South Florida was a slight turn from ski resorts; however, it was in this capacity in which he built the foundation of his success in Revenue Optimization and Sales. Terry spent the next nine years mastering various positions within Innkeepers, from General Manager to Vice President of Revenue Management. In 2005, he accepted the position of Director of Hotel Sales and Revenue Management Support with Hilton Worldwide. Terry later joined Sonesta Hotels and Resorts, and then returned to Hilton Worldwide as the Senior Director of Sales and Revenue Management.

Terry’s accomplishments include, but are not limited to: creating the inventory management, pricing, e-channel distribution, and National Account strategies for over 60 hotels generating in excess of $100M annually, directing the sales efforts and marketing budgets of 25 extended-stay and focus serviced properties representing Marriott, Hilton, and Wyndham brand partners with over $60M in annual revenues, and accounting for the top line and market share performance for the portfolio of up to 103 hotels and $410M in revenues.

When not at the office, Terry and his family enjoy taking advantage of the great outdoors, whether hiking, kayaking, or biking. He is an advocate for the Boys Scouts, an organization in which he has devoted his time and expertise as a committee chair.