Shane Rayford MBA, PCC is a seasoned professional with extensive experience in organizational effectiveness, diversity, equity, and inclusion, as well as customer relations management. Currently serving as the Senior Director of Organizational Effectiveness at VSP Vision, Shane previously held the position of Director of DE&I, Communications & Engagement at Visionworks of America. During a long tenure at IKEA Group, roles included Market Manager, Deputy Store Manager, and Expansion HR Process Lead, focusing on customer service, strategic business planning, and competence development. Earlier career experience includes serving as District Manager for Starbucks Coffee Company, overseeing multiple retail locations and driving operational success. Shane holds an MBA in Human Resources Management from Strayer University and additional degrees in Clinical Pastoral Education and Theological and Ministerial Studies.
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