Peter Shadday

Peter Shadday is an experienced executive with a strong background in commercial strategy and marketing within the pharmaceutical and healthcare sectors. Currently serving as CEO and President of VisionHealth GmbH and VisionHealth Inc., Peter leads business development efforts aimed at enhancing health outcomes through innovative digital health solutions. Previous roles include Principal at SFR Advisory Group LLC, Chief Commercial Officer at Zambon and Breath Therapeutics, and various strategic marketing positions at Vertex Pharmaceuticals and Lundbeck, among others. Peter's career is marked by successful product launches and development strategies across several therapeutic areas. Peter holds a BA in Economics from Yale University and a Master’s degree in Marketing from ESCP Business School.