Yanai Arfi

Yanai Arfi's work experience starts with their current role as the Founder & CEO of SOFAST, a company focused on creating and distributing FAST channels to streaming platforms. Yanai founded this company in March 2021.

Before that, they served as the CEO of VISIOTEL since September 2011. VISIOTEL is an independent production company specializing in producing TV documentary films and series in 4K Ultra HD, particularly in the niche theme of Cultural Tourism.

In 2019, Yanai Arfi started 4K HERITAGE as the CEO & Founder, with the aim of establishing the linear channel 4K HERITAGE TV on various cable and satellite platforms. Yanai also aimed to license and distribute the channel and its VOD programs to others.

Prior to that, from March 2016 to December 2019, Yanai Arfi was the Founder & CEO of HOLY PLACES, which focused on VR 360 productions and 4K documentaries of Holy Places around the world. Additionally, they were the CEO of HOLY PLACES TV during the same period, producing a series of 4K documentaries on Holy Places and filming them in VR 360 for an immersive experience.

Yanai Arfi also served as the Chief Executive Officer of IN IMMERSION from September 2016 to January 2019.

Before these roles, they founded and served as the CEO of Box Telecom from June 2004 to January 2019.

Additionally, Yanai Arfi was the President of FREDJ LLC., an eCommerce and mCommerce company specializing in fragrances, perfumes, souvenirs, vitamins, and blades, from 2009 to 2012.

In the early stages of their career, they founded and served as the CEO of KOL HAOLAM Ltd. from June 1995 to January 2000. Yanai also founded and served as the CEO of TropicTel from 1998 to 2000.

Yanai Arfi attended Ecole Superieure de Publicite, where the specific dates and degree information are not provided. Later, from 1981 to 1983, Yanai pursued a Doctorate degree in Communication and Media Studies at Ecole Superieur de la Publicicite.