Visit California
Graham Gee is a seasoned research manager with extensive experience in the travel and entertainment sectors. Currently serving as the Research Manager at Visit California since 2019, Graham oversees global market research studies to support brand marketing and strategic initiatives aimed at promoting tourism to California. Previous roles include Practice Head at The NPD Group, where Graham managed the transition of the home video business unit from Nielsen, and Vice President at Nielsen, responsible for a diverse portfolio of entertainment clients. Graham has also held positions at the National Research Group and The Nielsen Company, focusing on research and analysis in home entertainment. An educator at Chadwick School from 1994 to 2000, Graham also led college admissions counseling and developed specialized courses. Educational qualifications include an MBA in Marketing from USC Marshall School of Business, a Bachelor of Arts from Brown University, and certifications in hotel industry analytics and tourism management.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.