Visit California
Melissa Nilssen has an extensive background in marketing and brand management across various industries such as tourism, radio, wine, and digital sales. With experience in developing strategic marketing programs, managing large scale budgets, and increasing sales through targeted demographics, Melissa has consistently delivered results and exceeded goals. Melissa's expertise lies in building strategic partnerships, directing marketing campaigns, and driving revenue growth for the organizations Melissa has worked for. Melissa holds a Bachelor of Arts degree in Communication, Journalism, and Related Programs from Arizona State University.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.