Visit California
Vanessa Rodriguez has significant experience in the field of marketing, particularly in digital and international marketing roles. Vanessa has worked with various organizations such as Visit California, Visit SLO CAL, and Los Angeles Tourism & Convention Board, where Vanessa managed marketing strategies and programs. Vanessa also has experience in administrative roles, such as at the Natural History Museum of Los Angeles County and the FREEPORT HISTORICAL SOCIETY. Vanessa holds degrees in Global Communications and Anthropology with a minor in News Media and Society.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.