VISIT FLORIDA
Lindsey Norris is an experienced professional in the tourism and hospitality industry, currently serving as the Director of Industry Relations at VISIT FLORIDA since January 2019 after holding the position of Regional Partnership Manager. Previously, Lindsey held the role of Regional Director for the Florida Restaurant & Lodging Association from September 2017 to December 2018 and worked as a Regional Partnership Manager at VISIT FLORIDA between August 2014 and September 2017. Earlier experience includes serving as Senior Account Executive at Hill+Knowlton Strategies and Executive Director at Film Florida. Lindsey also worked as Film Commission Manager for Visit Tampa Bay and as Assignment Desk Editor at Central Florida News 13. Educational qualifications include a degree from the University of Central Florida, completed between 2000 and 2004.
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VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.