VISIT FLORIDA
Meagan Lowe has a diverse work experience in the field of public relations. Meagan started their career as a PR Specialist at Wellspring PR, where they partnered with a non-profit organization for a successful public relations campaign. Meagan then worked as an Intern at Absolute Publicity and later as a Customer Service Representative at Farm Bureau Insurance. In 2011, they served as an Intern/Assistant Account Executive at Hill & Knowlton and as a Public Information Specialist at the Agency for Health Care Administration. Meagan then joined the State of Florida - Lottery as a Senior Public Affairs Specialist, where they stayed for three years before moving on to VISIT FLORIDA. At VISIT FLORIDA, Meagan progressed from Public Relations Representative to Public Relations Manager and currently holds the position of Public Relations Director.
Meagan Lowe completed their Associate of Arts degree in Communication Arts at Chipola College from 2004 to 2007. Meagan then pursued their Bachelor of Arts degree in Public Relations at the University of West Florida from 2007 to 2009.
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VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.