VISIT FLORIDA
Meredith DaSilva has extensive work experience in various roles within the tourism and media industry. From 1999 to 2016, they worked at VISIT FLORIDA, starting as a Promotions Representative and moving up to roles such as Industry Relations Manager, Director of Executive Operations, and eventually Vice President of Executive Operations and Administration. In these positions, they oversaw administration functions, directed human resources efforts, managed information technology and facilities, served as liaison to the Board of Directors, implemented major initiatives, and maintained relationships with industry associations. Prior to their time at VISIT FLORIDA, they served as a Special Projects Coordinator at Tallahassee Democrat from 1997 to 1999.
Meredith DaSilva holds a Bachelor of Science degree in Public Relations from Florida State University. Meredith has obtained various certifications including Diversity, Inclusion, and Belonging from LinkedIn in 2021, Unconscious Bias from LinkedIn in 2021, CDME (Certified Destination Management Executive) from Destinations International in 2015, PDM (Professional in Destination Management) from Destinations International in 2012, and Tourism Crisis Management for Destination Management Organizations from the University of Florida, Tourism Crisis Management Institute in 2012.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.