VISIT FLORIDA
Shanna Pace, CPA has a diverse work experience across various industries. Shanna began their career in 1996 at VISIT FLORIDA as an Accounts Payable Specialist, where they worked until 1999. In 2000, they briefly worked at the Credit Bureau of Tallahassee as a Check Collector. Pace then joined Boston Scientific in 2001, serving as a Business Process Analyst & Accounts Payable Specialist until 2006. Shanna returned to VISIT FLORIDA in 2006 and held multiple positions, including Accounts Payable Specialist, Accountant, Accounting Manager, Director of Accounting, and most recently Chief Financial Officer as of February 2019. As a qualified CPA, Pace has demonstrated their expertise in financial management and accounting throughout their career.
Shanna Pace, CPA, obtained their Bachelor's degree in Accounting from Flagler College-Tallahassee in 2009. Prior to that, they earned an Associate's degree in Liberal Studies from Santa Fe College in 1993. In 1995, they attended Florida State University, focusing on Nutrition and Fitness without obtaining a degree. Shanna obtained their Certified Public Accountant (CPA) certification from the State of Florida in 2010.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.