Our mission is to create economic growth and improve quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.

At VISIT Milwaukee, we work to increase the economic impact of tourism in the community. We are proud to say that the work we do matters. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to our community. Tourism is vital to the success and quality of life in our community

Travel & Leisure

VISIT Milwaukee

Peggy Williams-Smith

Mia Nardi

The Event Management team at VISIT Milwaukee is responsible for planning and executing unforgettable events that showcase the city as a premier travel destination. This team collaborates with local businesses and organizations to create engaging experiences for visitors, ensuring that each event highlights the unique culture and attractions of Milwaukee. Through their efforts, they aim to enhance the overall visitor experience and contribute to the economic growth generated by tourism in the community.

Event Management

About

Team members

Other teams at VISIT Milwaukee

Sales and Partnerships

Marketing and Communications

Leadership Team